About Black Friday 2026
Black Friday 2026 falls on Friday, November 27, 2026, 29 days from today. Black Friday is the Friday after Thanksgiving and the traditional start of the holiday shopping season in the United States. Retailers such as Amazon, Walmart, Target and Best Buy run their biggest sales of the year on the day, and the deals continue through Thanksgiving weekend to Cyber Monday.
The name dates to the 1960s, when Philadelphia police used it for the heavy crowds and traffic the day after Thanksgiving. Retailers later tied it to moving from the red into the black, or into profit. Black Friday is not a federal holiday, though many employers give the day off.
- Date
- Friday, November 27, 2026
- Days left
- 29 (4 weeks and 1 day)
- Rule
- Friday after Thanksgiving
- Thanksgiving
- Thursday, November 26, 2026
- Cyber Monday
- Monday, November 30, 2026
- Federal holiday
- No
Related Countdowns
Black Friday sits between Thanksgiving and Cyber Monday, 4 weeks before Christmas. Here are the countdowns around it.
Frequently Asked Questions
Why does Black Friday fall on a different date each year?
Black Friday falls on a different date each year: it is the Friday after Thanksgiving, and Thanksgiving is the fourth Thursday of November. That Friday lands between November 23 and November 29.
The 7 possible dates, with the years from 2026 to 2035 that land on each.
How Many Days Until Black Friday 2026?
There are 29 days until Black Friday 2026, counting from today, Thursday, October 29, 2026. That is 4 weeks and 1 day, or about 696 hours. There are 4 weekends and 21 weekdays left to plan.
When Is Black Friday 2026?
Black Friday 2026 is on Friday, November 27, 2026, the day after Thanksgiving on Thursday, November 26, 2026. Cyber Monday follows on Monday, November 30, 2026.
| Year | Black Friday | Days |
|---|---|---|
| 2023 | Friday, November 24, 2023 | 1,070 ago |
| 2024 | Friday, November 29, 2024 | 699 ago |
| 2025 | Friday, November 28, 2025 | 335 ago |
| 2026 | Friday, November 27, 2026 | 29 to go |
| 2027 | Friday, November 26, 2027 | 393 to go |
| 2028 | Friday, November 24, 2028 | 757 to go |
| 2029 | Friday, November 23, 2029 | 1,121 to go |
Do Black Friday Sales Start at Midnight?
Many online Black Friday sales start at midnight Eastern time, and some go live on Thanksgiving evening or earlier in the week. In-store doorbusters usually start when stores open early on Friday morning. Many large chains, including Walmart, Target and Best Buy, have kept stores closed on Thanksgiving Day in recent years. Check each store's ad for exact hours.
Adobe Analytics and Salesforce track online spending across Cyber Week, and Shopify reports sales from its merchants over the Black Friday–Cyber Monday weekend.
Your Black Friday Planning Checklist
Your Black Friday planning checklist has 6 stops, from building a price watchlist 4 weeks out to a review after Cyber Monday.
- October 30
4 weeks outPrice drop watchlistsReturn policy previewsSupply chain countdowns (for sellers) - November 13
2 weeks outEarly-bird verification tacticsDiscount code preloadingFlash sale dry runsInventory freeze deadlines (for sellers) - November 20
1 week outDoorbuster mapping techniquesIn-store navigation hacksCrowd density forecastsLocal pickup optimizations - November 26
ThanksgivingPost-turkey price alertsMidnight launch rehearsalsCheckout speed benchmarksMobile app pre-launch checklists - November 27
Black FridayPre-dawn queue strategiesLast-minute deal trackersCart abandonment counters - November 30
Cyber MondayCyber week bridge plansPost-Black Friday audits
Make store accounts, save a payment method and add items to wish lists so checkout takes seconds.
Compare the sale price with the price history, and check shipping and pickup times before you buy.
Note each return window and watch for price-match offers through Cyber Monday.
Lock inventory, test checkout speed and schedule emails in the weeks before the launch.
Does this countdown use my local time zone?
Yes, the countdown uses your local time zone. It counts to midnight at the start of Black Friday where you are. The table shows the same moment in 7 cities, with each city's midnight in your time.
| # | City | UTC offset | Celebration | Midnight, your time | Time left |
|---|---|---|---|---|---|
| 1 | London United Kingdom | UTC+0 | UK retailers run Black Friday sales too | -- | -- |
| 2 | Toronto Canada | UTC−5 | Canadian stores follow the US date | -- | -- |
| 3 | New York United States | UTC−5 | Most online sales launch on Eastern time | -- | -- |
| 4 | Chicago United States | UTC−6 | Midnight ET deals go live at 11 PM here | -- | -- |
| 5 | Denver United States | UTC−7 | Midnight ET deals go live at 10 PM here | -- | -- |
| 6 | Los Angeles United States | UTC−8 | Midnight ET deals go live at 9 PM here | -- | -- |
| 7 | Honolulu United States | UTC−10 | Midnight ET deals go live at 7 PM here | -- | -- |
Why does a retailer’s sale timer show a different time?
A retailer's sale timer counts to that store's launch time, often midnight Eastern time or a store opening hour, while this countdown counts to midnight in your own time zone. On the West Coast, a midnight Eastern sale goes live at 9 PM on Thanksgiving.
When a sale goes live at midnight Eastern time, this is the local time in each US zone.
Does the countdown update without refreshing?
Yes. The timer ticks every second and the day count moves at your local midnight, with no refresh needed. Keep the page open on a second screen and it keeps counting on its own.
What happens when Black Friday arrives?
On Black Friday the countdown shows that the day has arrived. The next day it switches to Black Friday 2027, Friday, November 26, 2027. The same page works every year, so you can bookmark it once.